Attentive

Practical workflows to launch, scale, and optimize SMS marketing with Attentive

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Info updated on: Sep 26, 2026

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Start by turning sign-ups into a steady, compliant growth engine. In Attentive, create opt-in points where customers already interact with you: on-site pop-ups, checkout boxes, landing pages, and QR codes for in-store or event traffic. Pair each with a clear value exchange (early access, shipping updates, exclusive promos) and enable double opt-in to safeguard consent. Connect your commerce platform, email tool, and CRM so purchase history, preferences, and tags flow in automatically. Import past buyers who have permission, set up a default short code or sender ID, and configure a basic preference center so subscribers can choose topics and frequency from day one.

Next, build always-on automations that pay for themselves. Launch a welcome journey that introduces your brand, shares a first offer, and collects zero-party data with quick-reply prompts. Add browse and cart recovery flows with dynamic product names, prices, and links that deep-link to the correct page. Schedule low-inventory and back-in-stock alerts, and plug in transactional updates (order confirmed, shipped, delivered) to drive trust and repeat purchases. Use unique coupon codes to track redemptions, set quiet hours and frequency caps, and preview messages on-device before going live. If a contact doesn’t have a phone number on file, route them to your email flow automatically to keep momentum across channels. more

Review summary

Features

Compliant opt-in tools: pop-ups, checkout capture, QR, double opt-in, preference center
Two-way SMS/MMS with media support, quick-reply prompts, and reply handling
Lifecycle automations: welcome, browse/cart recovery, transactional updates, replenishment, VIP
Personalization with dynamic fields, unique coupon codes, and deep links
Targeting and segmentation using behavioral, purchase, and engagement signals
A/B testing for copy, timing, and creative, plus send-time controls and quiet hours
Consent and frequency management with suppression rules across channels
Integrations with commerce, CRM, support, and analytics tools
API and webhooks for custom triggers, data sync, and warehouse exports
Analytics with revenue attribution, cohort views, UTM tracking, and alerts
Strategy resources and responsive customer support to optimize performance

How It’s Used

Ecommerce store launch: Capture opt-ins at checkout and via pop-up, run a 3-step welcome, and drive first purchase with a unique code
Abandoned cart recovery: Send product-aware reminders with deep links
escalate to a second message only if no conversion occurs
Product drops and restocks: Alert VIPs first, then broader segments
throttle sends to manage site traffic
Post-purchase growth: Share order updates, request a review with a direct link, and invite customers to choose future content preferences
Replenishment and subscription nudges: Trigger reminders based on order intervals and offer one-tap reorders
Local events and retail: Geo-target announcements, send last-hour reminders, and follow up with attendees for feedback
Support deflection: Let customers text questions
auto-answer FAQs, then route to agents via helpdesk integration when needed
B2B trials or SaaS: Notify users about onboarding milestones, usage tips, and trial expiration with personalized nudges
Developer workflow: Use webhooks to trigger messages from product events, pipe responses to your backend, and mirror profiles in your data warehouse
Content operations: Build a reusable template library, enforce approvals, and schedule a weekly send calendar aligned with promotions